Iraniu believes that data gathering and market information analysis methods are not limited and countable. Based on each purpose and project new methods and tools can be utilized. The important thing is that how the purposes for each project can be ascertained. Iraniu's solution based approach doesn’t emphasize on similar tools and methods and tends to use creative data gathering methods for each project. Although for giving a total overview about the common tools of marketing research, some of the most important ones used in Iraniu group are introduced.