Market Analysis is the marketing analytical methods to determine the attractiveness the market and understand its evolving opportunities and threats. Some of main methods for doing market analysis in Iraniu are include:
We know that people are thinking in different ways. Our value is to separate these groups not only by some demographical items like, age, income level, gender but also in the way of their thinking and market behaviors. This will help clients to focus and better determine their target group and consumers and use optimized marketing plans.
STP Analysis
STP analysis in next steps of segmentations, in which when segments are completely specified marketing managers will be targeting their consumers and define the best potion to their products. So STP has 3 steps market segmentation, targeting and product positioning.
So, the basic need as the crucial item is to understand who are our customers, and record all specifications of these people, this step is being done by segmentation and next step is to decide how the products or brand should introduce to target group.
Is very useful and simple technique to understand what are your Strengths and Weaknesses, and how these items will impact future of your business, what Opportunities and what Threats can be involved in your business. What makes SWOT particularly powerful is that, with a little thought, it can help you uncover opportunities that you are well-placed to exploit. And by understanding the weaknesses of your business, you can manage and eliminate threats that would otherwise catch you unawares.
PESTEL analysis
All organizations need to identify external factors within their environment that could have an impact on their operations. Many of these will be things that the organization has no control over, but the implications of which need to be understood. PEST Analysis is a simple and widely used tool that helps you analyze the Political, Economic, Socio-Cultural, and Technological changes in your business environment. This helps you understand the "big picture" forces of change that you're exposed to, and, from this, take advantage of the opportunities that they present.

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